How Print Management Helps Small Business

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by: temerity
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Word Count: 437
Date: Mon, 18 Oct 2010 Time: 6:52 PM
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Many small business owners have asked the question, why do I need a Print Manager? If you're a small business or sole trader chances are you're wearing a lot of hats.

You're the sales manager, customer service manager, accounts department, designer, marketing manager and purchaser. (If you're working from home you're probably also domestic manager, animal manager and social secretary). That's a lot of work for one or two people when really you would just like to concentrate on sales and making a comfortable profit.

Small business owners tend to outsource their book keeping and design work and do the rest themselves. But organising business print, like business cards and stationary can take up a lot of time. And maybe you're not very happy with the end result. The colour is wrong or the paper is not what you chose and delivery was late - again. Have a think about how much time - your valuable selling time - was spent in managing your own print requirements.

Lets say your time is worth $50 per hour. Let's assume it took about three hours to find some local printers, get a couple of quotes, choose what you wanted, get in the car and drop off the artwork. That's $150 you can't invoice out and you'll never get back (it's not tax deductible either).

A good print management company will take all this away and let you focus on your core business. A quick phone call to them explaining what you need is all it takes. Your print manager will then look at the options for this particular job, get you samples, talk to your designer, obtain quotes, make sure the colour and stock are right and deliver it on time - all this is happening in the background while you continue working on your business. No one printer can do everything so your print manager will find the best printer for the job.

Once you've got your relationship with your print manager up and running it will just be a quick email advising what you need and you don't have to worry about it again. You can be assured of branding maintenance (no more different coloured logos from different printers) and you can get right back to making a profit. The best thing is - your print manager buys A LOT of print - that means they buy at a big discount and the savings are passed on to you.

Outsource your business print to a print manager today and start saving time and money. It's an easy choice to make which will have you reaping the rewards almost immediately.

About the Author

Elliot Dean provides information on print management alongside his joomla web design company