PR Articles
1: Getting Results: How Timing and Creativity Can Get You Booked
Just last week, I showed you an interview I did with Lisa Hess, our TV campaign manager, about a typical day in her life here at EMSI. In it, we learned a lot of the different things she does in order
2: A Day in the Life of a PR Pro
Every week I write about the things I think can help people do a better job of marketing themselves by using PR. From a purely media standpoint, it makes sense for me to do that. After all, I'm the CE
3: Why You Need To Use Social Networking?
Did you know that Sarah Palin hasn't given a media interview in months?
It's true. She doesn't talk to reporters at all. Outside of her commentary stints on Fox News, she has no direct contact with a
4: If You Don't Trust Them, Why Did You Hire Them?
In every business, there is always a need to hire an outside vendor. Whether you need a carpenter to build an office partition, an accountant for tax advice or a public relations firm for raising awar
5: Who Do They Trust? New Study Reveals Bloggers Drive Consumers More Than Celebrities
One of the key paradigms that is shifting in today's PR world is the influence of bloggers.
Keeping in mind there are hundreds of thousands of bloggers on the Internet today, there are some who drive
6: Why Can't I Just Talk About My Book On The Air?
Why Using the Media to Sell Books is a Finesse Play
Unless you're Oprah, a former president or a major celebrity, there is one question you will likely never be asked by major media when promoting a
7: So, Where Are Your Sales?
One of the most common dilemmas I encounter with many clients is the preconceived notions of what it takes to make sales. The problem with these preconceived notions is that they often misdirect peop
8: Are Blogs Important to My PR Campaign?
How to Tell Which Blogs Are Bonanzas and Which Ones Are Busts
In the age of the Internet, everyone has a blog.
According to BlogPulse, there were 152 million blogs on the Internet at the end of 2010
9: How Public Relations Can Replace Your Traditional Marketing
Public relations is an often used phrase in marketing and advertising departments but a lot of people don't actually know its full meaning, and what PR actually does. The idea behind public relations
10: WGN Coming Up on 90th Anniversary
Flagship Chicago Radio Station's Longevity Confirms Medium's Vitality
In a media landscape that is growing and changing nearly every day, most of the players are relatively new. CNN is barely 30 year
11: Hollywood Screenwriter, Pen Densham, Shares His Insights on Writing and Winning
How a high-school dropout became a Hollywood success with Back Draft, Moll Flanders and Robin Hood: Prince of Thieves
One of the things I love about my business is I get to meet the most interesting
12: DFW Charities in ‘Cadillac Cares' Facebook Challenge Share Same Goal of Helping Children
Their names and backgrounds are different, but four Dallas/Fort Worth charities competing in the "Cadillac Cares" Facebook Challenge sponsored by Metroplex Cadillac Dealers are working toward the same
13: It's Not Enough to Use Social Media: It's Knowing How to Use it Effectively
Imagine yourself at a big cocktail party where many of the people may be potential clients and customers. Everyone is milling around, enjoying the evening and you're working the room to meet those who
14: How Do I Gauge My PR Campaign? Why The Internet Hasn't Changed The Rules
Recently, I received a question from one of my clients regarding how we track the success of our print and online PR campaigns. In the process of thinking through the question, I realized that the cha
15: Not Making Your Sales? Maybe What's Lacking Is Trust
In the world of sales, trust is king.
You can advertise, promote, tweet, post, blog and sell like Dale Carnegie on steroids, but if you haven't built trust with your potential customer, it's truly a
16: Is Your Book PR Not Doing The Job?
Maybe It's Not Your Message, But How You Position the Messenger
Having written a book myself, I know how hard people work to achieve that coveted designation of "author."
And, I know how it goes, y
17: Marketing Expert and Author, Al Ries, Shares His Insights on Positioning, PR and More - Part 3
Here's the third installment of my interview with marketing expert and best-selling author, Al Ries. While I originally intended to have a fourth part, I realized that it would be best to give you hi
18: More Americans Listen to Talk Radio Today Than Ever Before
Are You Taking Advantage of This Platform For Your Book Promotion?
In the age of the Internet, 24/7 cable TV news channels, news on your laptop, desktop, PDA and smartphone, I think it's important to
19: Are You Losing Faith in Your Book? Maybe the Problem Is Your PR
You've done all that you know how to do, but it still seems like the only one interested in your book is you.
Okay, maybe some friends and family have offered their support, but they're supposed to d
20: How NOT to Sell a Book: Learn the Seven Deadly Sins of Book Marketing
Not a day goes by that I don't hear this same question from people who contact me to help them market their books: If I do PR, how many books will I sell?
This seems like a straightforward question a
21: Are You The Invisible Author?
Just about everyone is familiar with the classic image of The Invisible Man, whether it's Claude Rains in bandages and a trench coat or the revisionist take with Kevin Bacon in foundation makeup and a
22: Marketing Expert and Author, Al Ries, Shares His Insights on Positioning, PR and More - Part 1
Over the 2010 holidays, I had the privilege to interview Al Ries, who is an international marketing expert and author of 12 books on marketing, advertising and PR (The 22-Immutable Laws of Marketing,
23: You Don't Need to Be a Celebrity to Get in the News: So, Why Would the Media Be Interested in Me?
In my more than 20 years in public relations, one of the questions I get asked a lot is, "Well, why would the press care about me? I just work for a living, like everyone else."
The truth is that exp
24: Debunking the Myths of PR: Why What You Think You Know Isn't True
For decades, police detective shows have dominated the airwaves. From Dragnet to Hill Street Blues to CSI, people can't seem to get enough of the good-guys-catching-bad-guys formula. But a long time
25: How Do I Know When To Hire a PR Pro? Three Ways To Tell Your Campaign Has Stalled
It's always easy to figure out when to hire the plumber. When there's no water coming out of the faucet, or your basement looks like the kiddy pool at Busch Gardens, it's time to hit the yellow pages.
26: Why Your Promotional Message Is Not Your PR Angle
Whether you are promoting a company, book, product or service, the goal is to get your message out so people will decide to buy whatever it is you're selling. Promotion often revolves around your key
27: What Are You Doing in 2011? How Planning Is The Best Holiday Gift of All
I am sure we can all agree that this is the time of the year when people are physically in their offices and going to work, while their minds are off planning the holidays and what gifts they need to
28: The Book: Your New Business Card
How Writing A Book Can Increase Your Business
We're all experts on something. In my case, my passion was always the inner workings of the media and the crafting of a message. The fun for me isn't alw
29: Is Your Tone Killing Your PR Campaign?
Is Your Tone Killing Your PR Campaign?
Sometimes It's Not What You Say, But How You Say It
My Senior Campaign Strategist has been speaking for years to groups on the topic of "Tone and Content" as it
30: Do You Know Who I Am? And Do Your Potential Customers Know Who YOU Are?
You know who I am. Even if you don't read half of what I send you, you probably recognize my name. Either I'm the person who sends you great advice on how to engage the media, or I'm the nudge who kee
31: Five More Tips for Attracting Print and Online Media
Last week we started a series of tips for attracting print and online media for your PR campaign, and we focused mainly on the basics. Today, we'll get a little more in-depth with our tips, so grab a
32: How to Give a Great Print Media Interview: Five Tips You Don't Want to Miss
Sometimes I cringe when I hear people talk about "the media." It sounds as if everyone in TV, radio, print and online press is a member of one fraternity that thinks and acts the same. There is a vast
33: Is Your Marketing On Track This Year? There's Still Time to Make Your Goals
It's now October, and at this time of the year, a lot of companies have already given up on meeting goals or projections, and those who have are ready to put their feet up on the desk and coast throug
34: How to Use Squidoo Lens to Promote Your Site
Squidoo is a web 2.0 site that allows webmasters to publish all kinds of content.
35: Earn Money on Craigslist...
If you're looking in to how to make money upon Craigslist, you are in a good spot because the options with this site are numerous.
36: Why Aim at the Target When You Can Have the Whole Board? The Fallacy of Target Marketing with PR
Marketing and advertising professionals talk about target demographics, focus groups, narrowcast messages and guerilla marketing tactics to reach small audiences.
While a lot of people think that PR
37: Why Using Facebook and Twitter Are Not Enough
You gotta love Betty White.
In a soon-to-be-released movie, she portrays a high school girl's grandmother, and in one scene a boy is asking for her granddaughter's phone number. Of course it's White'
38: Tips for Your Online Book Promotion: It's Not About the Technology, It's About the Customers
When I started working with authors on their publicity campaigns, the landscape was reasonably simple. Arranging phone interviews on talk radio shows, appearances on TV and getting reviews in major ne
39: When is a Good Time To Start Your PR Campaign? How About NOW?
"What may be done at any time will be done at no time." -- Scottish Proverb
Okay, don't ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it fo
40: Planning on Booking Your Own TV Publicity? There's More to It than Just Sending Out a Press Release
If you are planning to go out and get your own media coverage, here are some crucial elements with regard to orchestrating a PR campaign and more specifically with regard to landing TV appearances. Ra
41: 6 Tips for Getting Booked as a Talk Radio Guest
You may have heard me say this over and over - but it's a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestri
42: Stay Focused on Your Passion: Emmy-Winning Client Proves Passion and Drive Can Overcome ANY Obstacle
I spend much of my time doling out practical marketing and PR advice based on the harsh realities of today's new economy. People ask me constantly for ways they can market themselves affordably and mo
43: How to Promote Your Product During Your Radio Interview: Making the Host Look Good Could Get You Invited Back
Recently, I put together a list of ideas to help people make the most of their TV interviews, so I thought this time we'd talk about radio. While they are both broadcast interviews, the experiences ar
44: How to Make the Most of Your On-Air Time
Ever since the days when every TV set was a massive 12 inches, and millions of Americans tuned in to watch I Love Lucy in glorious black and white, television has been in the center of our living room
45: Marketers Should Not Ignore the She-Conomy: Women Make Key Buying Decisions at Home and at Work
I have never really been a card-carrying feminist, nor has my gender been a barrier to my success in the public relations industry. But I've not been blind to the fact that a lot has changed in the l
46: How to Get the Media Interested in You: You May Be Newsworthy Without Even Knowing It
Do you know what the media would consider newsworthy about you or your company?
Many new clients come to us with a strong opinion about what their "pitch" should be, but often miss the mark, in terms
47: Why is PR the Hot Potato of Your Marketing Budget?
Chief Financial Officers hate it, while salespeople and business development executives love it. Every year, when the budget is drawn, this is typically how the conversation goes:
CFO: What's the ret
48: How to Get Local TV to Cover Your Event
Holding a press event is a tricky thing. It can generate great media coverage and public exposure, but you also run the risk of throwing a party where no one shows up.
If the key to your event is get
49: Do You Want to Be On the Big Talk Shows? Then You Need to Get the Media Talking About You
If I had a nickel for every client or potential client who asked me if I could get them on Larry King, Oprah, Ellen, Charlie Rose, Keith Olberman, Glenn Beck, Bill O'Reilly or Rachel Ray, I'd have ret
50: 5 Steps for Using Creative PR to Become an Expert Celebrity
One of the things I love about my job is solving problems.
Sure, it's great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes t
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