5 Tips to Utilize Pre-Roll Video in Your Online Campaign

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by: Scott Duglase33
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Word Count: 498
Date: Sun, 10 Oct 2010 Time: 2:48 PM
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Pre-roll video is a great marketing tool. The areas where these types of videos can be inserted are almost limitless. You can see them before an online video or while a game is loading. You can even see them inside applications that you download on your smart phone. It seems like they are popping up all over the place. That's a good thing for marketing professionals because exposure is the name of the game. Below are 5 tips to maximizing the effectiveness of your pre-roll video campaign.

1. Create Internet specific ad spots. When pre-roll videos started appearing on the Internet it was okay to repurpose video clips from television. Now that viewers are more aware, original clips created specifically for the Internet are the way to go.

2. Pre-roll videos don't have to be video commercials. Animation videos can also be used. Flash is a good medium for this type of video because it can be produced and changed easily in order to keep the video fresh.

3. Clickable companion units give the viewer a method to interact with the pre-roll video that they've just seen. Include a frame at the end so that they can go to a website to find out more if they want. This gives your pre-roll video a means of engaging the potential customer and provides a direct outlet so that they can learn more about your product and potentially purchase the product that they've just been informed about.

4. Include trackers in your video so that you can measure the duration most viewers watched your video and so that you can keep up with the click-throughs. This will give you an idea of when your video might be exceeding frequency caps and is becoming over exposed.

5. Probably the most important tip is to use the targeting tools provided by the host network. You can target specific websites where you know that potential customers for your product might be visiting. You can also target specific geographical regions or demographics of potential customers to whom your product might be more attractive. Behavioral targeting is another way of exposing your product to customers that might be in the market for your goods because of their lifestyle or habits. Specifying what time of day your ad airs is also another useful targeting method. Maybe a group of potential customers might be more prone to view at a specific time during the day. Targeting tools are an invaluable asset for pre-roll videos.

Pre-roll video is a great way to maximize exposure of your products to a large, targeted audience. It's also a great way to round out your complete online marketing strategy. The proliferation of online video makes this one of the most effective tools in your marketing arsenal. Faster Internet connections and the availability of a diverse online universe of video makes this type of marketing a must have feature. The 5 tips outlined above should get you well on your way to maximizing the effectiveness of your pre-roll video strategy.

About the Author

The marketing industry has given Scott Duglase an in-depth knowledge of web video advertising and its impact. Taking advantage of unsold video ad inventory is now easier than ever thanks to SpotXChange. Publishers will be able to access a wide variety of advertisers including brand marketers, local advertisers, retailers and more utilizing a selection of video ad formats.